Summertime Haircare 101!

Hi lovelies!

I hope you're all enjoying the summer!  The heat has been driving us all to pools and la plage, but while your soaking up the sun and seawater try not to forget the integrity of your hair.  Play away, darlings, but protect yourself!  Read on for some simple and effective tips for keeping your locks in tip top shape.

Before beaching:

Remember that sun lightens both natural and artificial hair color.  You know those gorgeous natural highlights that grace the gourds of tiny cherubs everywhere?  Lightened pieces form while the melanin in our hair being destroyed as it wards off UV damage.  The more sun exposer, the lighter and drier our hair gets.  The same applies to artificial hair color.  Previously lightened pieces can lighten even more so.  That being said, here's what you should do!  Before you pack up the picnic basket and beach towels wet your hair down with tap water to avoid soaking up minerals that are present in pool or saltwater.  Spray hair with Phytomist to lock in moisture and pump up the UV protection.

Phytomist- take it with you!

Pack this in your beach bag to take with you and spritz on throughout your sunbathing.  Using red algae to protect the hair from environmental stressors and sunflower extract to prevent further oxidation of hair color, Phytomist instantly hydrates while providing perfect protection against the summer sun.

Step it up a notch:

Use your Phytokarite conditioning masque as an intensive, sun driven treatment!

Phytokarite ultra nourishing masque.

Apply after dampening hair.  The sun will heat your masque the same way sitting under the drier at the salon does, opening the cuticle and delivering serious restructuring keratin and pure moisture.  Cover hair (if desired) in a super chic retro style scarf and you're good to go!

Gorgeous!

Post Playtime:

CLEANSE, my darlings!  There are other ways to get beautifully beachy hair (I know you know, we went over that weeks ago!) than letting the salt or chlorine settle into your strands.  Shampoo with a clarifying wash like Phytoneutre to remove all impurities and avoid buildup.  Follow up your clarifying wash with moisture rich Phytojoba or Phytolactum, depending on your professional's prescription.  

Phytoneutre Clarifying Shampoo

Phytolactum Moisturizing Shampoo

for fine to medium texture hair.

Phytojoba Moisturizing Shampoo

for medium or coarse hair.

Always follow your shampoo with a conditioner to seal in nutrients.  Also, supplementing your regular color and haircut appointments with a semipermanent glaze will help maintain shine, softness, and tone of the hair.  

And stay on schedule:

Trims every 6 weeks is recommended to keep your hair at its healthiest, especially when we're out soaking up the sun.  Take the time to come see your favorite pros; you know we always love to see you!

We hope to see you soon,

have a safe and happy holiday!  Go America!

xoxo,

ferricchia hair

(207) 253-8050

47 india street

portland, maine